Saturday, May 16, 2009

What Does Your Credit-Card Company Know About You?

A very interesting article about credit card business and its use of human psychology. It also provides some interesting example of correlation, for example:
Less-likely default cardholder: buy felt-pad, visit dentist, getting married, having a child.
More-likely default cardholder: buy chrome-skull, go to bar, pawnshop, marriage therapy.